Industry News, Printers News

New Decorative Finishes from Crown Help Beverage Brands Boost Shelf Presence

Finishes on Display at BrauBeviale 2018, Hall 4, Stand 4-237.

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By: Anthony Locicero

Copy editor, New York Post

Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. is debuting several decorative finishes at BrauBeviale 2018 (in Hall 4 at Stand 4-237) to help beverage brands enhance visual appeal and foster greater interaction with consumers. The finishes are an extension of Crown’s “Colourful World” technology portfolio, which addresses the need for greater differentiation at the point of purchase and helps brands push the boundaries of functionality and creativity. The new ad...

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